“Ensure” vs. “Insure” vs. “Assure” – How to Correctly Use Each

“Ensure,” “insure,” and “assure” are three words that often cause confusion due to their similar pronunciation and spelling. However, they have different meanings and uses. This article will guide you through the differences between these three words and how to use each one correctly.

Quick Summary

“Ensure,” “insure,” and “assure” are often confused, especially in writing. “Ensure” means to make sure or guarantee, “insure” is used in the context of compensation for loss, and “assure” means to remove doubt or anxiety. Understanding when to use each word is crucial for clear and proper communication.

“Ensure” vs. “Insure” vs. “Assure” – Which is Correct?

All three words, “ensure,” “insure,” and “assure,” are correct, but they are used in different contexts. The table below provides a summary:

Word	When to Use	Example
Ensure	When you want to make sure or guarantee something	I will ensure that the report is ready by tomorrow.
Insure	When you want to provide or obtain coverage against a possible eventuality, typically in the context of finance or insurance	I will insure my car against theft.
Assure	When you want to tell someone something positively or confidently to dispel any doubts they may have	I assure you that everything will be fine.

How to Use “Ensure”

“Ensure” is a verb that means to make sure or guarantee. It is often used when someone wants to confirm that something will or will not happen. Here are some examples:

“We will ensure that all students have access to the textbooks.”

“She ensured that the doors were locked before leaving.”

How to Use “Insure”

“Insure” is a verb that is used in the context of compensation for loss. It is often used when talking about insurance policies. Here are some examples:

“I need to insure my house against fire damage.”

“He decided to insure his life for the benefit of his children.”

How to Use “Assure”

“Assure” is a verb that means to tell someone something positively or confidently to dispel any doubts they may have. Here are some examples:

“She assured him that she would be on time.”

“I assure you, the plan will work.”

Practice Exercises

Test your understanding with these exercises. Fill in the blanks with “ensure,” “insure,” or “assure”:

1. I will ___ that the package arrives on time.
2. He decided to ___ his car against accidents.
3. I ___ you that there is nothing to worry about.
4. They need to ___ the safety of the workers.
5. She decided to ___ her jewelry against theft.

Answer Key:

1. Ensure
2. Insure
3. Assure
4. Ensure
5. Insure

Conclusion

Understanding the difference between “ensure,” “insure,” and “assure” is crucial for clear and effective communication.

“Ensure” is used to make sure or guarantee something, “insure” is used in the context of compensation for loss, and “assure” is used to remove doubt or anxiety. Despite their similar pronunciation and spelling, their meanings and uses are quite different.

Regular practice and attention to their usage in context will help in mastering their correct application.